邁克爾·波特
是商業(yè)管理界公認(rèn)的“競(jìng)爭(zhēng)戰(zhàn)略之父”
戰(zhàn)略是關(guān)于將自己與競(jìng)爭(zhēng)對(duì)手區(qū)分開來。這不是關(guān)于在你所做的事情上做得更好——而是關(guān)于在你所做的事情上與眾不同。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
A company can outperform rivals only if it can establish a difference that it can preserve.
一家公司只有在能夠建立并保持差異時(shí)，才能超越競(jìng)爭(zhēng)對(duì)手。
The essence of strategy is in the activities – choosing to perform activities differently or to perform different activities than rivals.
戰(zhàn)略的本質(zhì)在于活動(dòng)——選擇以不同的方式執(zhí)行活動(dòng)或執(zhí)行與競(jìng)爭(zhēng)對(duì)手不同的活動(dòng)。
Strategy is not about being better than your competitors. It's about being different.
戰(zhàn)略不是關(guān)于比你的競(jìng)爭(zhēng)對(duì)手更好，而是關(guān)于與眾不同。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
The value chain is the set of activities through which a product or service is created and delivered to customers.
價(jià)值鏈?zhǔn)峭ㄟ^其創(chuàng)造并將產(chǎn)品或服務(wù)交付給客戶的一系列活動(dòng)。
Strategy is not about being better at what you do; it's about being different in what you do.
戰(zhàn)略不是關(guān)于在你所做的事情上做得更好；它是關(guān)于在你所做的事情上與眾不同。
The ability to change constantly and effectively is made possible by high-level strategic planning.
通過高層次的戰(zhàn)略規(guī)劃，能夠?qū)崿F(xiàn)持續(xù)有效的變革。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Operational effectiveness and strategy are both essential to superior performance, which, after all, is the primary goal of any enterprise.
運(yùn)營(yíng)效率和戰(zhàn)略對(duì)于卓越的績(jī)效都是必不可少的，畢竟這是任何企業(yè)的首要目標(biāo)。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
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