Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction.
逆流而上。走另一條路。忽略傳統(tǒng)智慧。如果其他人都在用一種方式做事,你很有可能通過(guò)走完全相反的方向找到你的利基。
Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.
Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work.
對(duì)你的業(yè)務(wù)做出承諾。比任何人都更相信它。我認(rèn)為我通過(guò)工作帶來(lái)的純粹熱情克服了我所有的個(gè)人缺點(diǎn)。
The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stockboys.
成功的關(guān)鍵是走進(jìn)商店,聽(tīng)聽(tīng)員工們?cè)趺凑f(shuō)。讓每個(gè)人都參與進(jìn)來(lái)是非常重要的。我們最好的想法來(lái)自店員和庫(kù)存員。
High expectations are the key to everything.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
傾聽(tīng)公司里的每一個(gè)人,并想辦法讓他們說(shuō)話。在前線的人——那些真正與客戶(hù)交談的人——是唯一真正知道外面發(fā)生了什么的人。你最好弄清楚他們知道什么。
Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune.
感謝你的員工為業(yè)務(wù)所做的一切。沒(méi)有什么能比得上幾句精心挑選、時(shí)機(jī)恰當(dāng)、真誠(chéng)的贊美之詞。它們絕對(duì)是免費(fèi)的,而且價(jià)值連城。
Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.
Swim upstream. Go the other way. Ignore the conventional wisdom.
逆流而上。走另一條路。忽略傳統(tǒng)智慧。
Control your expenses better than your competition. This is where you can always find the competitive advantage.
The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. The best ideas come from the floor.
成功的關(guān)鍵是走進(jìn)商店,聽(tīng)聽(tīng)員工們?cè)趺凑f(shuō)。每個(gè)人都參與進(jìn)來(lái)是非常重要的。最好的想法來(lái)自基層。
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