杰夫·貝索斯
亞馬遜集團董事會執(zhí)行主席
One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."
On morals: "The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil."
On choosing friends: "Life's too short to hang out with people who aren't resourceful."
On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you."
On haters: "If you never want to be criticized， for goodness' sake don't do anything new."
On new ideas: "There'll always be serendipity involved in discovery."
On developing company culture: "Part of company culture is path-dependent—it's the lessons you learn along the way."
On progress: "If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."
On innovation: "I think frugality drives innovation， just like other constraints do. One of the only ways to get out of a tight box is to invent your way out."
有兩種類型的公司，一種是為提高價格而工作的公司，一種是為降低價格而工作的公司，我們將成為第二種。?
在舊的世界里，你用30％的時間創(chuàng)建一種偉大的服務，用70％的時間來營銷。在新的世界里，這個比例應該倒過來。
如果你不頑強，你就會過早放棄試驗。如果你不靈活，你就會以頭撞墻，而不會找到解決問題的不同辦法。
所有的企業(yè)都應該永遠保持年輕，如果你與客戶一同變老，你就會重蹈伍爾沃斯(Woolworth)公司的覆轍。
在亞馬遜的經營上，有三大想法我們已經堅持了18年，它們是亞馬遜成功的原因：客戶至上、創(chuàng)新和耐心。
最讓我不快的一件事是，有一天當我走過銀行時，看到一則廣告試圖說服人們將自己的房子作二次抵押去貸款去旅游。這已經近乎邪惡。
人生太短，不應該浪費時間與平庸者交朋友。
我堅信倡導者能夠創(chuàng)造更好的產品，因為他們關心的東西更多。對于一個倡導者來說，一個項目并不僅僅只是一個生意。他的事業(yè)與生意有關，而且必須把生意做好，但生意并非他做這件事情的原因。你做某一件事情，是因為它對你來說是有意義的，那才是你的動力。
如果你希望永遠不被批評，那就不要嘗試任何新事物好了。
新發(fā)現的獲得往往包含意外因素。
公司文化的一部分是路徑依賴，這是你在前進道路上的必修課程。