Technology is the means, experience is the goal.
I'm not a brand, I'm a human being.
Cognitive biases can significantly affect our judgments and decisions, often without us realizing it.
Nature hath made men so equal in the faculties of body and mind， as that though there be found one man sometimes manifestly stronger in body or of quicker mind than another， yet when all is reckoned together the difference between man and man is not so considerable as that one man can thereupon claim to himself any benefit to which another may not pretend as well as he.
"I write to destroy the truth, but I always end up creating it."