所有有效廣告的秘密不在于創(chuàng)造新的、巧妙的文字和圖片,而在于將熟悉的文字和圖片置于新的關(guān)系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
創(chuàng)新的本質(zhì)
When you don’t know how much to pay someone for a particular task, ask them “what would be fair” and their answer usually is.
I invent nothing, I rediscover.
The greatest happiness of life is the conviction that we are loved; loved for ourselves, or rather, loved in spite of ourselves.
最終,重要的不是事實(shí),而是我們通過(guò)它們揭示的真相。