The poem is an act of the mind, not a transcription of the world.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
The idea of transforming a piece of architecture into a piece of art is a misunderstanding.
當(dāng)有人對你討厭、粗魯、憎恨或刻薄時(shí),假設(shè)他們是病人。這使你更容易對他們產(chǎn)生共情,從而緩和沖突。
最成功的品牌是那些代表比自身更宏大意義的品牌。