2000年：貝索斯致股東信《即使在最殘酷的時期，也將努力把公司打造更具“重量”》
玫瑰是有很多朵，她并不是獨一無二的，但是就是因為你的灌溉，讓她變得與眾不同，讓她變得獨一無二。
堅持做自己，因為沒有人能代替你。
All that is in motion must be at peace； it is not what is at rest that should be considered peaceful.
Innovation is the inexhaustible driving force for enterprise development.
The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks.