The human mind is seldom satisfied, and is certainly never exercising its highest functions, when it is doing the work of a calculating machine.
當(dāng)人類心智在做計算機器的工作時，它很少感到滿足，也肯定從未發(fā)揮其最高功能。
選擇那些傻瓜也能經(jīng)營的企業(yè)——因為遲早會有傻瓜來經(jīng)營它。
"The truth is rarely pure and never simple."
行為主義的理想是消除強制：通過改變環(huán)境來實施控制，從而強化對每個人都有益的行為。