The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
In market design, simplicity often leads to better outcomes.
我們必須衡量重要的東西 - 不僅是財(cái)務(wù)回報(bào),還包括社會和環(huán)境影響。