We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe and we have to take this as an article of faith that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
我們做過(guò)價(jià)格彈性研究,答案總是我們應(yīng)該提高價(jià)格。我們不這樣做,因?yàn)槲覀兿嘈?-我們必須把這當(dāng)作信仰的一篇文章--通過(guò)長(zhǎng)期保持我們的價(jià)格非常非常低,我們會(huì)隨著時(shí)間的推移贏得客戶的信任,實(shí)際上這會(huì)在長(zhǎng)期內(nèi)最大化自由現(xiàn)金流。
我們生活中最重要的大部分事情都在我們不在的時(shí)候發(fā)生。
I'm not a rapper, I'm a superhero.
Good research is like a good story—it has a beginning, a middle, and an end, and it holds together logically.