Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
你不能僅僅問(wèn)顧客他們想要什么，然后試圖滿足他們。等你把產(chǎn)品開發(fā)出來(lái)時(shí)，他們可能已經(jīng)想要新的東西了。
The paradox of preventive healthcare: Those who need it most value it least.
The heart's memory eliminates the bad and magnifies the good.