霍華德·舒爾茨
星巴克原首席執(zhí)行官
Risk more than others think is safe. Dream more than others think is practical.
冒比他人認(rèn)為安全的更大的風(fēng)險(xiǎn)。夢(mèng)想比他人認(rèn)為實(shí)際的更多。
I think the most powerful and enduring brands are built from the heart.
我認(rèn)為最強(qiáng)大和持久的品牌是從內(nèi)心建立的。
In times of adversity and change, we really discover who we are and what we're made of.
Success is not an entitlement. It has to be earned.
The most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.
最強(qiáng)大和持久的品牌是從內(nèi)心建立的。它們是真實(shí)和可持續(xù)的。它們不是由營(yíng)銷(xiāo)部門(mén)制造的。
The best way to build a brand is to create a culture that is so strong that it becomes a movement.
建立品牌的最佳方式是創(chuàng)造一種如此強(qiáng)大的文化，以至于它成為一種運(yùn)動(dòng)。
The more you see yourself as a teacher, a mentor, and a coach, the more you will be able to help your team grow.
你越把自己看作是一個(gè)教師、導(dǎo)師和教練，你就越能幫助你的團(tuán)隊(duì)成長(zhǎng)。
If you want to build a great enterprise, you have to have the courage to dream great dreams.
如果你想建立一個(gè)偉大的企業(yè)，你必須有勇氣去夢(mèng)想偉大的夢(mèng)想。
The currency of leadership is not greed, but generosity.
領(lǐng)導(dǎo)力的貨幣不是貪婪，而是慷慨。
We are not in the coffee business serving people, we are in the people business serving coffee.
我們不是在從事為人們提供咖啡的業(yè)務(wù)，我們是在從事為咖啡服務(wù)的人的業(yè)務(wù)。
I think the most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.
我認(rèn)為最強(qiáng)大和持久的品牌是從內(nèi)心建立的。它們是真實(shí)和可持續(xù)的。它們不是由營(yíng)銷(xiāo)部門(mén)制造的。