霍華德·舒爾茨
星巴克原首席執(zhí)行官
If you want to build a great enterprise, you have to have the courage to dream great dreams.
The more you see yourself as a teacher, mentor and coach, the more likely you're going to be successful in building your own enterprise.
你越是把自己看作老師、導師和教練，你就越有可能成功建立自己的企業(yè)。
We are not in the coffee business serving people, but in the people business serving coffee.
我們不是在經(jīng)營服務人的咖啡生意，而是在經(jīng)營提供咖啡的人的事業(yè)。
When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.
當你被一群對共同目標充滿熱情的人包圍時，任何事情都是可能的。
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign.
在這個不斷變化的社會中，最強大和持久的品牌都是從內(nèi)心建立的。它們是真實且可持續(xù)的。它們的基礎更牢固，因為它們是用人類精神的力量建立的，而不是廣告活動。
I think the most powerful and enduring brands are built from the heart.
The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.
You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own.
如果你不讓自己周圍聚集一群經(jīng)驗和技能超越你的人，你就無法建立任何類型的組織。
Success is not sustainable if it is defined by how big you become or by growth for growth's sake. Success is very shallow if it doesn't have emotional meaning.
如果成功僅僅被定義為規(guī)模擴張或為增長而增長，那這種成功是不可持續(xù)的。沒有情感意義的成功是非常膚淺的。
Overcome the notion that you must be regular. It robs you of the chance to be extraordinary.
克服你必須常規(guī)的觀念。它會剝奪你成為非凡的機會。
The more you see yourself as a product, the less you see yourself as a person.
你越把自己看作一個產(chǎn)品，你就越少把自己看作一個人。
We are not in the coffee business serving people, we are in the people business serving coffee.
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