邁克爾·霍恩
Dole Food Company總裁，熱帶水果種植專家
The best innovations are often the simplest solutions to the most persistent problems.
最好的創(chuàng)新往往是對最頑固問題的最簡單解決方案。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
戰(zhàn)略是關(guān)于做出選擇和權(quán)衡；是關(guān)于刻意選擇與眾不同。
The companies that succeed are those that turn non-consumers into consumers.
成功的企業(yè)是將非消費者轉(zhuǎn)變?yōu)橄M者的企業(yè)。
In business, the biggest risk is not taking any risk.
在商業(yè)中，最大的風(fēng)險就是不冒任何風(fēng)險。
True innovation starts with understanding the job the customer needs to get done.
真正的創(chuàng)新始于理解客戶需要完成的任務(wù)。
The most dangerous strategy is to compete with rivals on their own terms.
最危險的策略是以競爭對手的條件與他們競爭。
Great leaders don't just manage resources; they create new markets.
偉大的領(lǐng)導(dǎo)者不僅管理資源，還創(chuàng)造新市場。
Disruption is not about technology; it's about business models.
顛覆與科技無關(guān)，而與商業(yè)模式有關(guān)。
The best way to predict the future is to create it.
預(yù)測未來的最好方式就是創(chuàng)造未來。
Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
創(chuàng)新不是對每件事都說“是”，而是對除最關(guān)鍵功能外的一切說“不”。