戰(zhàn)略是關(guān)于將自己與競(jìng)爭(zhēng)對(duì)手區(qū)分開來。這不是關(guān)于在你所做的事情上做得更好——而是關(guān)于在你所做的事情上與眾不同。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
Courage is a virtue necessary not only in war, but in life as well.
最強(qiáng)大和持久的品牌是從內(nèi)心建立的。它們是真實(shí)和可持續(xù)的。它們不是由營(yíng)銷部門制造的。