True innovation comes from understanding the unmet needs of consumers and having the courage to act on them.
真正的創(chuàng)新源于理解消費(fèi)者未被滿(mǎn)足的需求，并有勇氣采取行動(dòng)。
At a restaurant do you order what you know is great， or do you try something new？ Do you make what you know will sell or try something new？ Do you keep dating new folks or try to commit to someone you already met？ The optimal balance for exploring new things vs exploiting them once found is: 1/3. Spend 1/3 of your time on exploring and 2/3 time on deepening. It is harder to devote time to exploring as you age because it seems unproductive， but aim for 1/3.
未來(lái)屬于那些敢于重新思考現(xiàn)狀并大膽行動(dòng)的人。
Sometimes the hardest part of the journey is believing you're worthy of the trip.