理查德·泰勒
朗蘭茲綱領(lǐng)的貢獻(xiàn)
Losses loom larger than gains in people's minds.
在人們心中，損失比收益顯得更大。
The best way to help people is to give them the freedom to choose while gently steering them in the right direction.
幫助人們的最佳方式是給予他們選擇的自由，同時(shí)溫和地引導(dǎo)他們走向正確的方向。
To help people save more, make saving the default option.
為了幫助人們儲(chǔ)蓄更多，使儲(chǔ)蓄成為默認(rèn)選項(xiàng)。
People tend to value things more highly when they own them.
當(dāng)人們擁有某物時(shí)，往往會(huì)給予更高的評(píng)價(jià)。
The most powerful tool for improving decisions is feedback.
改進(jìn)決策最有力的工具是反饋。
We are all susceptible to biases, even when we think we're being perfectly rational.
我們都容易受到偏見(jiàn)的影響，即使我們認(rèn)為自己是完全理性的。
Small changes in the environment can have big effects on behavior.
環(huán)境中的小變化會(huì)對(duì)行為產(chǎn)生巨大影響。
If you want people to do something, make it easy.
如果你想讓人做某事，就讓它變得簡(jiǎn)單。
Humans are predictably irrational in systematic ways.
人類以可預(yù)測(cè)的方式非理性。
The key to nudge is to make it easy for people to make better choices.
引導(dǎo)的關(guān)鍵是讓人們更容易做出更好的選擇。