I don't spend my time pontificating about high-concept things; I spend my time solving engineering and manufacturing problems.
我不會(huì)花時(shí)間高談闊論那些高概念的東西;我花時(shí)間解決工程和制造問題。
The problem is that at a lot of big companies, the process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine.
問題在于,在許多大公司,流程取代了思考。你被鼓勵(lì)表現(xiàn)得像復(fù)雜機(jī)器中的一個(gè)小齒輪。
Life is too short for long-term grudges.
The more you can increase the fear of failure, the more you can motivate people to avoid it.
你越是能增加對(duì)失敗的恐懼,就越能激勵(lì)人們避免失敗。
I think it's possible for ordinary people to choose to be extraordinary.
我認(rèn)為普通人可以選擇變得非凡。
If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.
如果你試圖創(chuàng)建一家公司,就像烤蛋糕一樣。你必須按正確的比例擁有所有原料。
The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
通往CEO辦公室的道路不應(yīng)經(jīng)過CFO辦公室,也不應(yīng)經(jīng)過營(yíng)銷部門。它需要經(jīng)過工程和設(shè)計(jì)。
Brand is just a perception, and perception will match reality over time.
品牌只是一種認(rèn)知,而認(rèn)知最終會(huì)與現(xiàn)實(shí)相符。
Some people don't like change, but you need to embrace change if the alternative is disaster.
有些人不喜歡改變,但如果替代方案是災(zāi)難,你就需要擁抱變化。
You want to be extra rigorous about making the best possible thing you can. Find everything that's wrong with it and fix it. Seek negative feedback, particularly from friends.
你要格外嚴(yán)謹(jǐn),盡可能做出最好的東西。找出所有問題并解決它。尋求負(fù)面反饋,尤其是來自朋友的反饋。
I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.